Alex Poryadina

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This project received a Commendation at YCN Student Awards 16/17

Brief 

Create content that will generate more usage of MetOffice Mobile App amongst young generation.

Concept

People check weather everyday, however, they usually do it through built-in apps on phones, due to the fact, that they are already there. Adding features, that other apps don’t offer will distinguish Met Office from other weather channels and encourage people to use it more. 

Outcome

Weatherwear is a new feature on the app, that is designed to help people to choose an outfit, based on the forecast in their location.  

The Process

The app generates up to three suggestions, illustrated with pieces from the latest collections of the brand partners. Users swipe left and right to see the outfits for today or tap the day to see suggestions for the future. Additionally, the can click on the brand logotype, which directs to the website, where items can be purchased.

Promotional Video

The campaign around the new feature aims to bring the awareness and generate interest. It translates across different platforms from outdoor advertising to promotion on social channels.