Over the past few years the concept of self-care has shown an increase in popularity. The term has been highly commercialised, with more and more products appearing on the shelfs and social media popping with #self-care, #treat-ya-self captions, depicting glamourised and often unattainable ideas about what personal care should look like.
Habito aims to bring self-care back to its routes, defining it as a constant work, as opposed to a quick fix, by offering 30 illustrated habit cards, that takes a little time to practice, but goes a long way.
Each Habito pack comes with 45 cards and an instruction leaflet to get one started.
The cards are divided into three categories, depending on the time of the day they are best to be practised.
The illustration on the front of the card acts as a visual reminder for practicing a habit, while the brief description on the back side explains the methodology and the benefits of an implementing a habit into a daily routine. Small enough to fit into a pocket, they can also be placed on a wooden stand and used at home or at a workplace.
Designed to fit in three different habits at the same time, this card helps to keep the track of the progress for up to 30 days, which is a minimum for establishing a habit that lasts.
"Create your own" cards
Five cards left blank, allowing people to come up with the habits of their choice. As with original Habit cards, the front side is left as a visual reminder, while the back side provides a space for going into details.
Packaging for the cards was designed to match the style of the illustrations, featuring a whimsical character on the front and a brief product description on the back.
Each wooden stand is packed individually; with packaging mimicking the visual language of the card box, making a clear connection between the products.
The Instagram page was created for introducing Habito to a wider audience, providing a space for building a community and sharing inspirational tips.
An online page features photographs, videos and written content, aiming to advertise Habito and allow people to register their interest in the product.